Adidas's Yeezy Mess Has Been a Billion-Dollar Nightmare for the Business - Bloomberg
The Successful Strategy of Yeezy in Digital Marketing
Key Takeaways From Adidas' Social Media Strategy | Socialinsider
Adidas turnaround gathers pace as Yeezy boosts margins | Reuters
Can't Put A Genie Back In A Bottle': Brand Experts On Adidas's Lawsuit Over Ye Contract | The Drum
/cdn.vox-cdn.com/uploads/chorus_asset/file/13133505/yeezy350.jpg "Why Kanye West's Adidas Yeezy is suddenly so easy to buy now - Vox")
Why Kanye West's Adidas Yeezy is suddenly so easy to buy now - Vox
Market Analysis Report for Yeezy | PDF
Adidas turnaround gathers pace as Yeezy boosts margins | Reuters
Who Owns Yeezy? - FourWeekMBA
The Yeezy Effect: Dear Marketing Magazine...
Marketing Matters: Yeezy Boosts - The perfect example of Celebrity Endorsement
Inside Kanye West's Fraught Relationship With Adidas: 7 Takeaways - The New York Times
What Brands Can Learn From Adidas's Marketing Strategy | Brand Vision
Adidas' Plans for Yeezy: What We Know | BoF
Adidas says Kanye West collaboration has 'elevated brand perception'
How Kanye West's Yeezy Boost 350s Sold Out In 12 Minutes
Kanye West's Yeezy Strategy: How to Create a $1.5 Bln Brand
The Yeezy World-Domination Plan Is Working | GQ
The Hard Way or the "Yeezy" Way? Is the Yeezy Market Tanking Yet?
What Adidas' Yeezy Profit Plunge Means For The Future Of Celebrity Partnerships | The Drum
How Kanye West Made Yeezy Brand a Success
Adidas's Sale of Yeezy Sneakers Brings in 400 Million Euros - The New York Times
